What are the three phases of pipeline generation at MongoDB?

The three phases of pipeline generation at MongoDB encompass Research, Contacts, and Content. This approach emphasizes the importance of thoroughly understanding the target market and potential customers before initiating outreach.

In the Research phase, teams analyze market trends, customer needs, and competitor offerings, which is crucial for developing a strong foundational strategy. The focus is on gathering relevant data that will inform subsequent steps in the pipeline generation process.

Following research, the Contacts phase involves engaging with identified prospects. This step is essential for building relationships and establishing communication channels that can lead to successful business dealings.

Lastly, the Content phase focuses on creating valuable materials that can aid in educating potential clients about MongoDB's offerings. High-quality content helps in nurturing leads, creating interest, and ultimately advancing them down the sales funnel.

This framework effectively captures the steps needed to build a robust sales pipeline, ensuring that teams are not only reaching out but also strategically engaging with their audience.