Which term describes a differentiator that offers better attributes of a product compared to competitors?

The term that describes a differentiator offering better attributes of a product compared to competitors is best captured by the concept of "comparative." This term is used to highlight how a product stands out in relation to its competitors based on specific characteristics or features. When comparing products, one looks for elements that illustrate how one option is superior, such as enhanced performance, greater durability, or additional features.

In this context, "comparative" is most appropriate because it implies a direct analysis against competing products, emphasizing the relative strengths and benefits that set a product apart in the marketplace. While terms like "enhancer" and "advantageous" suggest improvements or benefits, they do not necessarily indicate a clear comparative aspect against other products, which is central to the question. "Distinctive" might indicate uniqueness but lacks the emphasis on comparison that defines the term "comparative."